Early-bird open: the first 15 booths save $1,000 and get first choice of location, through December 31, 2026.
AGM + NGBA
2027 Golf Retail Show
OCTOBER 11-13, 2027 | WESTIN CHICAGO LOMBARD
WHO'S IN THE ROOM
Buyers who sign their own orders.
AGM and NGBA members are buyers, directors of retail, merchandisers, golf professionals, and independent shop owners responsible for apparel, equipment, accessories, and in-shop purchasing at green-grass facilities and golf retail shops nationwide.
80 anticipated
AGM Member Buyers
Recruited directly by AGM, with a full day of retail education Monday. They arrive Tuesday having spent a day thinking about their shop.
+
70 anticipated
NGBA Member Buyers
A concentrated, loyal audience, many of them independent shop owners who control their own purchasing and attend specifically to find product.
= 150 combined
Credentialed trade attendance only. Not open to the public.
BOOTH PRICING
What a booth costs.
A deliberately intimate scale that encourages buyers to visit every booth. Your booth price covers the full show experience: including every meal, both receptions, tables, chairs, and parking. AGM does not charge extra to be part of this community.
Booth
Price
with Early Bird
10x8 Standard
Pipe & drape, table and chairs included
$5,200
$4,200
20x8 Standard
Double footprint, more visibility
$9,500
$8,500
Early Bird saves $1,000 and earns first choice of booth location. Available through December 31, 2026, or until the first 15 booths are reserved, whichever comes first. Signed contract and deposit due within 14 days of reserving.
What's included in every booth
10x8 or 20x8 pipe and drape booth in the 19,000 sq ft Grand Ballroom
One six-foot draped table and two chairs, no rental fee
Complimentary parking for all vendor staff
Dedicated Monday setup and load-in, 1:00–5:00 PM
Monday Welcome Reception, hosted bar and food
Tuesday and Wednesday exhibit floor, full days
Tuesday breakfast, lunch, and Evening Reception
Wednesday breakfast and lunch
Tuesday and Wednesday Hydration Station
Post-show AGM member survey results
What's not included
Optional, third-party, or usage-based services, billed only if you use them: convention services and drayage through the official service vendor, electrical and audio-visual through Encore Presentation Services, shipping to and from the venue, hotel accommodations, general liability insurance, and booth furnishings beyond the included table and chairs.
ELIGIBILITY
Who books through AGM?
One hundred booths on one floor. AGM sells fifty, the NGBA sells fifty. Which one you go through comes down to a single question: Are you already an NGBA vendor partner?
Yes, I'm an NGBA vendor partner.
Then you book through the NGBA. Their fifty booths, their pricing, their inclusions. Same floor, same room, same two days.
Contact Cindy Belden if you are unsure of your NGBA vendor partner status.
No, I'm not.
Then you're in the right place! Reserve through AGM, whether you're a current AGM Vendor Partner or brand new to us.
We split it this way so no vendor gets worked by two organizations selling the same show. It keeps the partnership clean and it keeps your inbox sane.​​
Booths are limited and will sell out. If demand runs past availability, we keep a waitlist
Not sure which side you're on?
Ask before you reserve. Email Cindy Belden at cindy@agmgolf.org or call 972-523-1597, and she'll sort it out in a day.
ADDITIONAL OPPORTUNITIES
Event sponsorships
Sponsorships put your brand in front of an audience already engaged with your product. All sponsorships are non-exclusive and multiple sponsors are welcome per opportunity.
Sponsorship
Price
Includes
Monday Welcome Reception
$2,500
Logo on event signage and printed materials
Tuesday Evening Reception
$2,500
Logo on event signage and printed materials
AGM Education Day
$2,500
Logo on education materials and signage
Exhibit Floor Lunch
$2,500
per day
Tuesday and/or Wednesday
Logo on table materials and signage
PLANNING AHEAD
What happens, when?
AUGUST 2026
Prospectus released, Early Bird window opens
Reserve your booth, select your floor location, and lock in the $1,000 discount. Signed contract and deposit due within 14 days.
DECEMBER 31, 2026
Early Bird window closes
The discount and first-pick booth selection end on this date or when the first 15 booths are reserved, whichever comes first.
JANUARY 2027
Registration opens
Remaining booths released at standard pricing. Floor map published showing availability. First come, first served.
SEPTEMBER 2027
Final booth assignments confirmed
All vendors receive the official floor map, booth number, logistics packet, shipping and drayage instructions, and a hotel booking reminder.
SEPTEMBER 20, 2027
Hotel room block cut-off
Book your Westin rooms before this date to guarantee the group rate of $184 per night.
OCTOBER 11-13, 2027
Show week
Monday setup and Welcome Reception. Tuesday and Wednesday on the floor with qualified buyers.