Early-bird open: the first 15 booths save $1,000 and get first choice of location, through December 31, 2026.
AGM + NGBA
2027 Golf Retail Show
OCTOBER 11-13, 2027 | WESTIN CHICAGO LOMBARD
Three days. Built around you.
Vendors arrive Monday for setup and the Welcome Reception, then work the floor Tuesday and Wednesday alongside 150-170 motivated buyers from both the AGM and NGBA networks. Every meal, every reception, every coffee break is hosted — built into the cost of your booth, not billed on top of it.
TIME
EVENT
WHO
SUNDAY, OCTOBER 10, 2027 — OPTIONAL EARLY ARRIVAL
All day
Hotel check-in available. Westin Chicago Lombard group rate: $184/night. Book through the link provided at registration.
OPTIONAL
MONDAY, OCTOBER 11, 2027 — SETUP & WELCOME
All day
AGM Education Day Conference — full-day education for AGM member buyers (Magnolia Room). Vendors welcome. This program primes buyers for productive floor conversations Tuesday and Wednesday. (Additional fees apply)
AGM BUYERS
12:00-5:00pm
Vendor booth setup & load-in — Grand Ballroom. Time to get your space ready.
VENDORS
6:30-8:30pm
Welcome Reception — Junior Ballroom & Terrace. All vendors and all buyers. Hosted bar and food. The floor opens tomorrow, so start building relationships tonight.
ALL
TUESDAY, OCTOBER 12, 2027 — EXHIBIT DAY 1
(GRAND BALLROM, 19,00 SQ FT)
8:00-9:00am
Breakfast — vendors & buyers (Lilac Room)
ALL
9:00AM-12:00pm
Exhibit floor open — NGBA and AGM buyers on the floor.
SHOW
12:00-1:30pm
Lunch — combined NGBA and AGM vendors and buyers (Lilac Room)
ALL
1:30-5:00pm
Exhibit floor continues.
SHOW
5:00-7:00pm
Evening Reception — Grand Ballroom Foyer. Hosted. Booths remain open. Extend the conversation into the evening.
ALL
WEDNESDAY, OCTOBER 13, 2027 — EXHIBIT DAY 2 (FINAL DAY)
8:00-9:00am
Breakfast — vendors & buyers (Lilac Room)
ALL
9:00am-12:00pm
Exhibit floor open.
SHOW
12:00-1:00pm
Lunch — combined NGBA and AGM vendors and buyers (Lilac Room)
ALL
1:00-4:00pm
Exhibit floor — final hours.
SHOW
4:00-8:00pm
Vendor teardown and departure